Practical and Easy Ways to Advertise Download & Gaming Affiliate Offers
The world of gaming and downloads has turned more interesting than ever in the past decade, and it continues scaling newer heights at a steady pace. And this means only one thing. There are now more ways to make money than ever before through online promotion of download and gaming affiliate offers.
So, what are the most practical and easy ways to advertise download and gaming affiliate offers? Let’s take a deeper look into some of the best ways.
Go Where Your Customers Are
The simplest (and most obvious) marketing rule is that for your ad to make the maximum impact, it has to be displayed where your customers are. Some of most favorable places to place ads for gaming and download offers are torrent sites, video or file sharing sites and download sites.
And why is it so; because, such websites are viewed by hundreds of ‘downloaders’ on a daily basis. More often than not, these downloaders are avid video, games and multimedia fans. This presents download and gaming affiliates with a unique opportunity to mass promote their products to the right audience.
BitTorrent traffic has grown enormously over the years, as this article points out. Millions of eyebrows are rising as a sign of worry about billions lost in revenue every year due to this online piracy. Yet these websites continue to register several hundred thousands of page views every month. Imagine the reach of your ad if you place it there.
How to Place Gaming Offers on Torrent Sites
A recent survey has revealed the names of major online ad networks that help placing ads on these sites. University of SouthCalifornia’s Annenberg Innovation Lab brought forth this list of firms supporting major torrent and file and video sharing websites globally. Some of these are:
1. Openx
Openx is based out of US and is supported by Accel Partners, SAP Ventures as well as Index Ventures. It claims serving over a trillion ad impressions annually. It guarantees unleashing the complete economic potential of any digital publishing firm. It facilitates publishers to trade across a variety of ad revenue channels available online and enables advertisers to reach broad, targeted audiences.
2. ExoClick
Exoclick, based in Barcelona is an online ad company that claims serving about 3.7bn ad impressions daily. This firm has won several accolades for its exceptional growth rate and has been ranked the 5th largest ad network globally.
3. Google and Yahoo! respectively including Double Click and Right Media
These online giants hardly need an introduction. Double Click and Right Media are Google and Yahoo!’s digital ad wings. These create a real-time online advertising marketplace connecting publishers with ad networks and agencies.
4. QuantCast
It’s a US-based firm supported by Cisco Systems, Founder’s Fund, Revolution Ventures, Polaris Venture Partners and Allen and Company. It promises free, reliable and accurate ad audience for more than 100mn web and mobile sites.
These are some of the top ad networks that facilitate advertising on torrent-based sites.
One of the very popular options for advertising on torrent networks isTorrentFunk.com, which boasts of more than 150,000 visitors everyday. Cornwall, UK based TorrentAds exclusively operates to serve ads on BitTorrent sites and promises publishers highest level of CPMs.
The Controversy Surrounding BitTorrent
Despite the immense popularity of the BitTorrent world, we all know that the purpose of their existence is distribution of illegal content, stealing copyrighted material and eventually siphoning millions away from the genuinely creative clan. These networks make it harder and harder for artists across the world to earn a decent living.
Jonathan Taplin, Director, Annenberg Innovation Lab, expressed that legal regulations alone cannot curb the piracy that large torrent networks promote. In fact the online ad industry has the potential to play a bigger role in putting an end to this unfair exploitation of artists by refusing to advertise on these sites.
But the fact remains that these are some of the best sites for garnering traffic for your gaming offers. Whether you go ahead or not, the choice is yours.
Video Sharing Websites and Download and Gaming Affiliate Offers
Apart from torrent websites, legit video sharing websites such as YouTube, vimeo,Metacafe, Hulu and Veoh are some of the best (read most effective) places to advertise gaming and download affiliate offers. Those short ads might feel pretty irksome, but there’s no way to escape those when people desperately want to download their favorite video. And you might as well place your ad there.
There is news that Yahoo! will soon launch its YouTube-like website. Yahoo! will inevitably need to lure the cream of talent away from the current market leader with a promise of higher ad revenue. YouTube is hence making significant changes to its ad-selling approach. Click here to know more.
Serving Ads on Video Sharing Websites
While placing your ads on video sharing websites, you can opt for a variety of formats. From plain text link ads to banners or even a short video, these are the available formats for your ad.
There are several successful ad networks which offer this service. Here is an overview of a few of them.
1. BrightRoll
Offers pre-roll as well as mid-roll adverts and places ads on the basis of demographic and contextual targeting. It claims being the most rapidly growing ad company at the moment with a capacity to serve 800mn ads.
2. VideoEgg
This company enables video uploads for top-notch publishers; YouTube’s video ad approach resembles that of VideoEgg closely. It sells ads via eggnetwork, a group of its largest publishers catering to over 15mn videos daily.
3. BrightCove
Heftily funded BrightCove runs a marketplace linking video creators, content sites and advertisers. It provides a variety of ad formats such as video overlay, player takeover, and combined video ad and banner commercial.
This list is not even equivalent to a drop in an entire ocean of online advertising networks.
Do you know of any other out-of-the-world place to buy gaming and download adverts that display on torrent websites, download sites and video sharing websites? Do share with us in the comments section below.
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